Authenticity is essential for your brand. Don’t believe it? A recent study by the New York Times found that authenticity is more important to consumers than brand recognition.
Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. According to Eyetools Inc:
Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. While overcoming this obstacle is often a tricky proposition, we can find […]
Casper is a startup that provides “outrageously comfortable” mattresses sold directly to consumers — eliminating commission driven, inflated prices.
GoPro has always been a brand that represents amazing experiences and adventure. The wearable digital camera brand began as an idea to help athletes self-document themselves in their sport, but […]
The b2b technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Technology marketers, however, can leverage content marketing […]
Bad presentations are painful. For both the presenter and the audience suffering through it, these can feel like dying a slow death. Unfortunately, many of us have sat through a countless […]
Very few content marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences, especially those […]
According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy.
An email newsletter is a tremendously valuable distribution outlet many brands overlook.
The use and purpose of social media for brands has evolved dramatically over the years.
All too often a brand’s content marketing “team” is a one-person show.
In a recent study by J.D. Power and Associates, new-vehicle owners were asked to cite the reasons they chose a particular make and model of a vehicle they purchased. Not […]
People today don’t shop like they used to. Over the past few years, e-commerce and mobile shopping have experienced radical growth, shifting retailers’ focus, rightfully so, on improving those digital […]