Surprisingly (or not), many content marketers aren’t the best planners.
A content marketing mission statement is the first step you should take when crafting your strategy.
Oftentimes we only talk about awesome examples of content marketing from sexy brands with interesting products.
For some brands, creating a content marketing program from the ground up is just one piece of the puzzle.
While many brands use content marketing to drive conversions, nonprofits have different goals in mind.
Over the past few years we’ve seen a fundamental shift in the way we create, consume and share content.
Every brand doing content marketing should create a space or central hub for the content to live.
Now that we know what characteristics to look for in authentic photos, the next step is to actually find that perfect authentic photo to complement your content.
The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push.
Since its launch in 2007, American Express’ OPEN Forum has been considered the poster child for content marketing.
Perhaps the most valued business case for content marketing is driving conversions.
Brand health measures how your digital audience feels about you. In our first post, we covered how we can measure this through engagement metrics. For this post, we’ll focus on how […]
Working as strategists at a content marketing company, it’s crucial for our team to stay up to date on the latest trends in the industry in order to advise our clients on […]
Content marketing is best described as the “art of communicating with your customers and prospects without selling.” If your brand is like most, however, your content marketing probably promotes the brand too much and […]
Despite a huge surge in adoption of content marketing, many marketers still struggle to build their own business case internally.
Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases.