Without fail, every few years something comes out that’s supposed to “kill” email. Whether its a new platform, like Facebook, or a new feature, like Gmail’s tabs, marketers are constantly […]
For young marketers, finding the right mentor is critical to professional growth and success.
Recently, I decided to take a new role as a Senior Content Marketing Manager at Bluecore, an email marketing automation startup.
At the beginning of each year, business thought leaders from every industry announce their predictions for new trends and innovations.
For some reason, website design always seems to be the forgotten red-headed stepchild of content marketing.
Trying to execute a successful content marketing strategy within a highly-regulated industry can oftentimes feel like an uphill battle.
A content marketing mission statement is the first step you should take when crafting your strategy.
Every brand doing content marketing should create a space or central hub for the content to live.
Working as strategists at a content marketing company, it’s crucial for our team to stay up to date on the latest trends in the industry in order to advise our clients on […]
Despite a huge surge in adoption of content marketing, many marketers still struggle to build their own business case internally.
Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. While overcoming this obstacle is often a tricky proposition, we can find […]
Very few content marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences, especially those […]
According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy.
All too often a brand’s content marketing “team” is a one-person show.