Over the past decade, social media has completely transformed the way people create, consume and share content.
Over the past few years, we’ve seen a exponential surge in content on the web.
A huge pain felt by many content marketers is a blog feeling like a kitchen sink catch-all.
The content marketing definition that has probably been quoted about a thousand times comes from The Content Marketing Institute. It has been quoted this many times for a good reason.
Trying to execute a successful content marketing strategy within a highly-regulated industry can oftentimes feel like an uphill battle.
Surprisingly (or not), many content marketers aren’t the best planners.
For some brands, creating a content marketing program from the ground up is just one piece of the puzzle.
While many brands use content marketing to drive conversions, nonprofits have different goals in mind.
Over the past few years we’ve seen a fundamental shift in the way we create, consume and share content.
Now that we know what characteristics to look for in authentic photos, the next step is to actually find that perfect authentic photo to complement your content.
If I had to take a wild guess, I’d say 90% of content marketing marketing hubs are filled with bad stock photos.
Authenticity is essential for your brand. Don’t believe it? A recent study by the New York Times found that authenticity is more important to consumers than brand recognition.
Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. According to Eyetools Inc:
Bad presentations are painful. For both the presenter and the audience suffering through it, these can feel like dying a slow death. Unfortunately, many of us have sat through a countless […]
People today don’t shop like they used to. Over the past few years, e-commerce and mobile shopping have experienced radical growth, shifting retailers’ focus, rightfully so, on improving those digital […]