I remember having to choose a major in college fully knowing I had absolutely no idea what I wanted to do. I ended up going with the broadest option I could (economics) and hoped I’d figure it out one day.
After graduating from University of Minnesota in 2011, I was fortunate enough to start my career at Salesforce, working in sales enablement and training. It wasn’t the most exciting, but I learned a lot and it allowed me to move to San Francisco (a top priority at age 21).
After a few years in that department, I was able to transfer to a new marketing role for their certification products and also move to New York City. In 2014, I decided I wanted to move to a smaller company, so I joined a content marketing technology startup, NewsCred, as a sales strategist. This was my first introduction to content marketing and turned out to be a pivotal move in my career.
During my time at NewsCred, I was a sponge. I learned everything I could about content marketing and started this site as a way to keep track of my notes. After a few months, I helped our team build out a services workshop offering and consulted our clients on their content marketing strategies. After a few months of running these workshops, my mentor, Michael Brenner, and I realized the most common question we were asked was how to calculate the ROI of content marketing. So, we wrote The Content Formula, a book that provides a step-by-step guide for marketers on how to do just that. It’s since been featured in Forbes as one of the top marketing books every CMO should read.
In 2016, I decided to build my own content marketing program from scratch at Bluecore, and after about a year I joined Zocdoc to run two content marketing programs for patients and providers.
Content marketing is hard. There are a lot of moving pieces, and in a way, it is the engine that fuels so many other disciplines of marketing. I try to update this site as much as possible, still with the same intention of organizing my notes and documenting solutions to any challenges I encounter.
I hope you find it useful and thanks so much for reading.
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