Liz Bedor is a content strategy manager for Zocdoc, a technology company dedicated to creating a better healthcare experience. Prior to joining Zocdoc, she worked for content marketing platform, NewsCred, where she consulted enterprise brands including AXA, Blue Cross Blue Shield, Estée Lauder, E*TRADE, IBM, Office Depot and Verizon on how to conceptualize, implement and optimize their content marketing strategies. Before joining NewsCred, she worked in content marketing and sales enablement for technology industry leader, Salesforce.

Liz is a regular contributor to various marketing publications and blogs such as Business2Community, Marketing Insider GroupSocial Media Week and the NewsCred blog.  She is also a featured instructor for MarketingProfs University’s Content Marketing Crash Course.

Most recently, Liz co-authored The Content Formula with content marketing influencer, Michael Brenner. The book provides a step-by-step guide for marketers on how to calculate content marketing ROI. Visit thecontentformula.com to learn more or purchase your copy on Amazon.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s