Liz Bedor is a content strategy manager for Zocdoc, a technology company dedicated to creating a better healthcare experience. Prior to joining Zocdoc, she worked for content marketing platform, NewsCred, where she consulted enterprise brands including AXA, Blue Cross Blue Shield, Estée Lauder, E*TRADE, IBM, Office Depot and Verizon on how to conceptualize, implement and optimize their content marketing strategies. Before joining NewsCred, she worked in content marketing and sales enablement for technology industry leader, Salesforce.
Liz is a regular contributor to various marketing publications and blogs such as Business2Community, Marketing Insider Group, Social Media Week and the NewsCred blog. She is also a featured instructor for MarketingProfs University’s Content Marketing Crash Course.
Most recently, Liz co-authored The Content Formula with content marketing influencer, Michael Brenner. The book provides a step-by-step guide for marketers on how to calculate content marketing ROI. Visit thecontentformula.com to learn more or purchase your copy on Amazon.