Every brand doing content marketing should create a space or central hub for the content to live.
Now that we know what characteristics to look for in authentic photos, the next step is to actually find that perfect authentic photo to complement your content.
The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push.
Since its launch in 2007, American Express’ OPEN Forum has been considered the poster child for content marketing.