Perhaps the most valued business case for content marketing is driving conversions.
Brand health measures how your digital audience feels about you. In our first post, we covered how we can measure this through engagement metrics. For this post, we’ll focus on how […]
Working as strategists at a content marketing company, it’s crucial for our team to stay up to date on the latest trends in the industry in order to advise our clients on […]
Content marketing is best described as the “art of communicating with your customers and prospects without selling.” If your brand is like most, however, your content marketing probably promotes the brand too much and […]
Despite a huge surge in adoption of content marketing, many marketers still struggle to build their own business case internally.
Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases.
If I had to take a wild guess, I’d say 90% of content marketing marketing hubs are filled with bad stock photos.
Authenticity is essential for your brand. Don’t believe it? A recent study by the New York Times found that authenticity is more important to consumers than brand recognition.