Very few content marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences, especially those […]
According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy.
An email newsletter is a tremendously valuable distribution outlet many brands overlook.
The use and purpose of social media for brands has evolved dramatically over the years.
All too often a brand’s content marketing “team” is a one-person show.