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Social Media 0

Should Brands Rely on Social Media to Connect with Consumers?

Since social media channels have come into existence, brands have been trying to figure out how to leverage them as sales channels for consumers. If brands wanted to sell to women, […]

Strategy 0

What to Do in Your First 30 Days as a Content Marketing Manager

Recently, I decided to take a new role as a Senior Content Marketing Manager at Bluecore, an email marketing automation startup.

Social Media 1

The Best (and Most Beautiful) B2B Instagram Accounts

B2B Instagram accounts tend to have a bad reputation.

content marketing highly regulated industries
Editorial Strategy 3

4 Content Marketing Tips for Highly-Regulated Industries

Trying to execute a successful content marketing strategy within a highly-regulated industry can oftentimes feel like an uphill battle.

Planning + Organization 4

The Right Way to Plan a Content Marketing Editorial Calendar

Surprisingly (or not), many content marketers aren’t the best planners.

Brand Health 7

5 Content Marketing Engagement Metrics to Calculate Brand Health

Content marketing is best described as the “art of communicating with your customers and prospects without selling.” If your brand is like most, however, your content marketing probably promotes the brand too much and […]