Unlikely Lessons Email Marketers Can Learn From theSkimm
Without fail, every few years something comes out that’s supposed to “kill” email. Whether its a new platform, like Facebook, or a new feature, like Gmail’s tabs, marketers are constantly […]
Should Brands Rely on Social Media to Connect with Consumers?
Since social media channels have come into existence, brands have been trying to figure out how to leverage them as sales channels for consumers. If brands wanted to sell to women, […]
How to Launch + Promote Gated Content
Gated content is one of the best ways for content marketers to measure conversions and generate leads for their business.
How to Create Authentic Marketing with User-Generated Content
Over the past decade, social media has completely transformed the way people create, consume and share content.
73 Questions with a Marketer: Michael Brenner
For young marketers, finding the right mentor is critical to professional growth and success.
What to Do in Your First 30 Days as a Content Marketing Manager
Recently, I decided to take a new role as a Senior Content Marketing Manager at Bluecore, an email marketing automation startup.
How to Write the Perfect Headline + 37 Templates to Get You Started
Over the past few years, we’ve seen a exponential surge in content on the web.
Giving Order To Chaos: How to Organize Your Content Marketing
A huge pain felt by many content marketers is a blog feeling like a kitchen sink catch-all.
How Will You Make Your Content Marketing Mobile?
At the beginning of each year, business thought leaders from every industry announce their predictions for new trends and innovations.
How Content Marketing Can Help Ensure Customer Retention
Having a balanced business model is the end all be all for every company.
The Best (and Most Beautiful) B2B Instagram Accounts
B2B Instagram accounts tend to have a bad reputation.
Why Content Marketing Needs a Balance of Art + Science
The content marketing definition that has probably been quoted about a thousand times comes from The Content Marketing Institute. It has been quoted this many times for a good reason.
The 6 Simple Features Every Content Marketing Site Should Have
For some reason, website design always seems to be the forgotten red-headed stepchild of content marketing.
4 Content Marketing Tips for Highly-Regulated Industries
Trying to execute a successful content marketing strategy within a highly-regulated industry can oftentimes feel like an uphill battle.
The Right Way to Plan a Content Marketing Editorial Calendar
Surprisingly (or not), many content marketers aren’t the best planners.
How to Craft a Content Marketing Mission Statement + 9 Examples
A content marketing mission statement is the first step you should take when crafting your strategy.
