Without fail, every few years something comes out that’s supposed to “kill” email. Whether its a new platform, like Facebook, or a new feature, like Gmail’s tabs, marketers are constantly […]
Since social media channels have come into existence, brands have been trying to figure out how to leverage them as sales channels for consumers. If brands wanted to sell to women, […]
Gated content is one of the best ways for content marketers to measure conversions and generate leads for their business.
Over the past decade, social media has completely transformed the way people create, consume and share content.
For young marketers, finding the right mentor is critical to professional growth and success.
Recently, I decided to take a new role as a Senior Content Marketing Manager at Bluecore, an email marketing automation startup.
Over the past few years, we’ve seen a exponential surge in content on the web.
A huge pain felt by many content marketers is a blog feeling like a kitchen sink catch-all.
At the beginning of each year, business thought leaders from every industry announce their predictions for new trends and innovations.
Having a balanced business model is the end all be all for every company.
B2B Instagram accounts tend to have a bad reputation.
The content marketing definition that has probably been quoted about a thousand times comes from The Content Marketing Institute. It has been quoted this many times for a good reason.
For some reason, website design always seems to be the forgotten red-headed stepchild of content marketing.
Trying to execute a successful content marketing strategy within a highly-regulated industry can oftentimes feel like an uphill battle.
Surprisingly (or not), many content marketers aren’t the best planners.
A content marketing mission statement is the first step you should take when crafting your strategy.